McLaren — Legacy
3D + Motion
Evolution of brand identity in motorsport.
Electrifying old and new: McLaren’s historical legends and title challengers of today.
The brief
McLaren's legacy. From Prost and Senna to Piastri and Norris. A storied history and a hard-earned return to utter domination in 2025.
The outcome
Fictionalized night-race Baku, a dynamic visual showcase, set against the city's medieval fortress walls.
Specs
Client
McLaren F1
Date
2026
